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Apple on Wednesday unveiled updated versions of its priciest iPhones along with a new smartwatch that allows users to take their own electrocardiograms.
The California tech giant revealed its iPhone XS and iPhone XS Max, updating the top-of-the line handsets released a year earlier. The new devices are aimed at maintaining Apple’s share in the premium segment.
We are going to take iPhone X to the next level, chief executive Tim Cook said at a media event at the company’s headquarters in Cupertino, California.
The new phones have displays of 5.8 and 6.5 inches, boosting screen size while keeping a smallformat handset, Apple vice president Phil Schiller said.
The other new launch is a 6.1inch iPhone XR made of aluminum, with an edge-to-edge liquid retina display.
Apple also introduced the fourth generation of Apple Watch with a major redesign.
The watch, sold in the U.S. from $399 and up, will be available in stores on September 21.
Guardian of health
“Apple Watch has become an intelligent guardian for your health,” chief operating officer Jeff Williams said.
He highlighted a major innovation — the watch’s ability to perform an electrocardiogram. “This is the first ECG product offered over the counter directly to consumers,” he said.
Now you can take an ECG any time, anywhere, right from the wrist. The device also detects when a person suffers a fall, seen as an important feature for elderly or disabled users.
Identifying a fall may sound like a straightforward problem, but it requires a lot of data analysis, Williams said. If a person falls and then is motionless, the watch will call emergency services, he added.
The iPhone XS Max will sell for about $1,100, or $100 more than last year’s iPhone X. The iPhone XR will use cheaper materials and sell for about $750.
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