WhatsApp Business has an active user base of more than 5 million
people, the company said on Thursday as it announced new Web and desktop
features on completing a year of its launch in India.
The platform is used by businesses to support customers, grow their businesses and serve their communities all over the world.
The platform is used by businesses to support customers, grow their businesses and serve their communities all over the world.
“We’re excited that we’ve helped millions of businesses grow.
For example, in India, Bengaluru-based eyewear brand Glassic has said that 30
per cent of its new sales are generated through WhatsApp Business,” the company
said in a statement.
The new desktop and web features announced include quick replies
that are frequent messages to answer common questions.
"Simply press the "/" on your keyboard to select
a quick reply and send," the company said.
The other two features include labels that lets users organise
their contacts or chats with labels, so they can easily find them again, and
chat list filtering which makes it easy to manage your chats with filters to
sort by unread messages, groups or broadcast lists.
WhatsApp Business competes with the likes of Apple's Business
Chat and RCS messaging for Android and Facebook's own Messenger Platform.
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