WhatsApp Business celebrates 1 year anniversary, adds some new features to app





HIGHLIGHTS

·        WhatsApp has added three new features to its Business app.

·        It is an Android app built to support small business enterprises. 

·       Just like you create a business page on Facebook, WhatsApp Business app also allows you to create your business profile .
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WhatsApp's standalone business app, WhatsApp Business, has reached a user base of over five million within a year of its launch. The company in its blog post said that over five million users are using the app to grow their business and connect with communities all over the world and to mark this milestone it has brought some new features to the app. These features can be used on both mobile as well a desktop version of WhatsApp Business.

WhatsApp has added three new features to its Business app- Quick replies, Labels and Chat list filtering. The Quick replies feature allows you quickly reply to customer's queries by pressing the "/" on your keyboard to select a quick reply and send.

Labels allows you to organise your contacts or chats with labels so that you can easily find them again.

Last but not the least is the Chat list filtering. The feature allows you to manage your chats by applying like sort by unread messages, groups or broadcast lists.

"Using these features on a computer helps businesses save time and get back to their customers quickly. We're excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them," says the company on its blog page.

WhatsApp last year in January launched its business-centric app-- WhatsApp Business-- in select countries namely Indonesia, Italy, Mexico, the UK and the US. It is an Android app built to support small business enterprises.

Just like you create a business page on Facebook, WhatsApp Business app also allows you to create your business profile by adding information like a description of your business, contact, store address and website, and likewise. If you have separate business and personal phone numbers, you can have both WhatsApp Business and WhatsApp messenger installed on your phone and register them with different numbers.

Apart from the features that are available in WhatsApp Messenger, the WhatsApp Business also includes smart features like ability to create a business profile, Away messages to let your clients know that you're away, web version of the app and more.


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