Both Samsung and Apple have an uphill battle to maintain public interest and high sales figures in a time when customers are holding on to their devices for longer, and there’s a growing interest in repairing handsets rather than replacing them.
But with iPhone sales stalling, what can Apple do to see off competition from Samsung’s Note 10 (both of which will be launched later this year) and excite customers again?
Carrier switch
When the iPhone maker announced Apple Pay in 2014, it launched with a host of big-name companies that supported the payment technology. McDonald's, Whole Foods, Macy’s, and Walgreens to name a few were on the list - alongside partnerships with big banks. That level of support for the technology that meant it could be used in a real way, right away - rather than it being a cool technological concept that may never see the light of day.
Apple should do the same with its eSIM technology. For the uninitiated, eSIM is an embedded sim card, which means the functionality of a physical sim card is transferred to the hardware inside a phone. The iPhone XS has this already (alongside a physical sim card slot) whilst Samsung’s Galaxy S10 doesn’t, and I suspect the Note 10 won’t either.
eSIM technology effectively means that users can switch between numbers without having to insert another sim card. Apple should take it a step further and round-up support amongst carriers to make it easier to switch between plans.
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